AI assistant · workflow detail
Anne — draft listing copy from supplied property facts.
AI prepares a listing draft, a short caption, a brochure paragraph and a missing-facts checklist. Staff verify measurements, tenure, EPC, features, claims and compliance-sensitive wording.
Listing copy has to be accurate — and it has to read well. For independent estate agents in Lisburn, Belfast and across Northern Ireland, the GAIS Property Listing Assistant turns supplied property facts into a first-draft listing, caption and brochure paragraph. It does not invent features, claim school catchments, set price, or publish anything.
The branch job
Every new instruction needs a listing draft quickly, and most of the time the negotiator has to write it from a blank page.
Listing copy has to balance accuracy and readability, never invent features, and never claim anything that could embarrass the agency later. The negotiator usually has a property fact sheet, a few photos, the owner's brief, and the timer.
The GAIS Property Listing Assistant is designed around that admin job for Northern Ireland estate agencies.
The old way
A typical listing draft creates small bits of work:
- read the fact sheet and the owner's brief;
- spot the strongest selling points without inventing any;
- write a portal description, a short caption and a brochure paragraph;
- avoid claims about schools, catchment, broadband, neighbours, planning status;
- flag anything that needs a measurement, an EPC or a tenure check;
- read the draft back to check for any wording that could land the agency in trouble.
None of this is glamorous. That is why it is a later candidate — once the first three feel useful.
What the assistant receives
For a first demo, the assistant uses fictional or dummy property facts only.
A later controlled pilot could define approved inputs such as:
- supplied property fact sheet (bedrooms, receptions, tenure, EPC, location);
- approved branch wording and tone;
- approved forbidden-claim list (no school catchments, no guarantee of broadband speed, no neighbour claims);
- facts that should not be invented.
The first demo does not need portal access or real listings.
What the assistant prepares
- a listing draft, factual and proportional to the supplied facts;
- a short caption for use on social or a portal headline;
- a brochure paragraph in a slightly warmer tone;
- a missing-facts checklist (measurements, EPC, tenure, etc.);
- a flag for any wording that looks risky and needs checking.
That gives staff a cleaner starting point. It does not remove the human decision.
What staff still approve
Staff still check:
- whether every claim is supported by the supplied facts;
- whether any wording is too strong (e.g. "stunning", "must view", "coveted");
- whether measurements, tenure and EPC are accurate or flagged;
- whether anything could be read as a regulatory claim;
- whether anything should be published at all.
The assistant does not press publish.
Does not do
Invent features; make legal claims; confirm school catchment; set price; publish to portals; replace the negotiator's wording judgement.
Why this is a later candidate
Listing copy is high-stakes. A drafted starting point saves time, but measurements, tenure, EPC and compliance wording always need a person to confirm.